McIvor Marketing LLC

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The only constant in business and in life is change.
We live in a day and age where the lines are blurred and managing your business goals + managing your personal & career goals both need attention. Founded in education, McIvor Marketing is here to help you in business and in life. Just like the butterfly effect, when you change one thing, you have the ability to change everything. Let’s change together.

Business Marketing Services:
From start-up to business transformation (looking for ways to generate new forms of revenue), we can help you use the data to your advantage through education, consulting, training, and more!

Personal & Career Marketing:
Your personal brand is evolving all the time. You’ve worked hard to build up that reputation, but does your resume and digital presence tell the same story? Through resume writing, LinkedIn updates to personal brand websites, and more, we can help!

POPULAR SERVICES

GRAPHIC DESIGN/CREATIVE

From logos and branding items to business cards, to flyers to email creative to graphics for your website or social media; here at McIvor Marketing, we got you covered. We have affordable pricing with high quality creative to meet any and all of your marketing needs. What does your brand say about you? Does your digital spaces reflect the type of image and company that you are? If not, reach out about pricing for a specific project or to have us on retainer for all your creative needs.

WEBSITE DESIGN

Whether you need help revamping your existing website or need a brand new website that you retain full ownership of, reach out to McIvor Marketing. Cost effective, transparent pricing, SEO friendly site design and website training post launch. Reach out today for a quote and see how we can help optimize your virtual front door! We build our websites on WordPress using responsive theme designs and the best quality page builder tools for easy management post launch.

SEARCH ENGINE OPTIMIZATION (SEO)

Content is king. If you need help with a content strategy or even content writing on a monthly basis, you’ve come to the right place. Here at McIvor Marketing, we are experts when it comes to helping you rank in Google, Yahoo, and Bing (and doing it the right way). The content length, proper heading tags, metadata, image alt tags, and more… these are all important in the eyes of search engines. If you want to rank when people are looking for things you offer but not YOU, let’s chat.

SEARCH ENGINE MARKETING (SEM)

Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. We specialize in everything from Google Ads traditional Pay Per Click, Display Advertising, OTT Video Advertising and more. When you hire us to manage your Paid Search, we build it in an account that you have FULL OWNERSHIP of. Your third party cost is paid directly to Google.

PROJECT WORK / MONTHLY CONSULTING

Every business is different, and your business’ situation and challenges are unique. If there’s something specific you want or need help with, we can quote you for the full project or work on an hourly basis. Does your business have a LOT of moving parts? Lots of vendors, events, emails, data, staff and you just need someone who truly understands digital marketing and how it integrates into everything else you’re doing? You can hire us on a monthly retainer.

TRAINING AND ONBOARDING

You can’t manage what you don’t measure. We can help set up Google Analytics, Search Console, Google My Business, set up conversion goals in analytics, linking your digital spaces together for better results, training and so much more! Maybe you’ve always wanted to start doing social media advertising, and you might even already be paying a company to do it for you, but it’s a best practice to have a Facebook Business Manager account that you OWN. We can also help set up or optimize new social spaces.

EMAIL MARKETING (Conquest/Internal)

Email marketing is such an important part of a business strategy. Both setup of an internal CRM like Constant Contact or Conquest Emailing. I offer both! Full creative design work, the coded HTML file of the email, UTM tracking codes on every link, very targeted data. Contact us to learn more!

GEOFENCING/DISPLAY ADVERTISING

Targeted display advertising down to an individual cell phone. That’s important. Addressable Geofencing (meaning to put up virtual fences around places or HOMES you want to target) – and you put that all together to get a very targeted and measurable display ads option.

SOCIAL MEDIA ADVERTISING

Anyone can run a social media campaign for you but are they fully transparent? Do they design custom creative to make your ads stand out online? Are they providing you with landing page optimization ideas to make sure that your ads CONVERT? If not, contact us today!